SDK v2.0.0

v2 of the SDK includes support for Tactics and DaVinci Events!

Tactics are a new way to build dynamic content within the Movable Ink platform, specifically designed to help marketers achieve specific goals through data-driven and personalized use cases. Each Tactic provides a step-by-step workflow that simplifies the creation of engaging marketing materials. Users can explore various Tactics in the Tactics Gallery, where they can find detailed information about each Tactic's features, strategic goals, and requirements. The Tactics are quick to learn and enable marketers to execute campaigns effectively without extensive technical knowledge.

Upgrading to v2 is very important to ensure that your teams campaigns continue to work as expected with Tactics.

Tactics use a different URL path than the older style of campaigns. Tactic URLs look like /p/tp/ or /p/tpm/. In some cases these URLs may even be numbered now, /p/tpm5/.

Some Behavior Events that DaVinci supports will now automatically be forwarded to DaVinci.

Please reach out to your Movable Ink client experience team to learn more!